At Green Dot we put years of experience to use when it comes to increasing website ranking with the search engines. Improved search engine ranking can be accomplished using doorway pages or by optimizing your site to get better search engine placement and increasing website ranking .
The debate between doorway pages and optimization seems pointless to us. We suggest you do both! Search engines could purge their databases of doorway pages tomorrow, (they already do) so unless your internet advertising agency knows how to build "info pages" that are not considered spam by any search engine, your doorway pages are obsolete already. Furthermore, once the doorway pages are deleted by the search engine, your site has no search engine ranking at all unless you have optimized and marketed your site as well.
We research keyword popularity to develop a custom keyphrase strategy to increase your website ranking. Then we optimize your website using the keywords throughout each page. Additionally we can create doorway pages specifically optimized for each individual search engine. Using a combination of these two techniques seems to yield the most consistent search engine rankings.
Search engine placement is affected by an ever changing list of parameters. That's why we offer a maintenance plan to keep your site at the of the search engine rankings. We submit and re-submit your site every month to search engines and directories. Then we run monthly reports detailing your website's search engine ranking for each search engine. To learn more, visit the Internet marketing section of our website.
The internet is the fastest access to potential customers, business contacts, partners and competitors in every corner of the world. Electronic commerce is becoming a reality, thanks to improved security and encryption technology that ensures your messages are read only by those you want. Cybermalls are springing up everywhere, allowing companies to sell their wares to millions of customers without incurring costly real estate and overhead expenses. Instead of gathering dust in a warehouse, products are made and shipped to order.
If you do not yet have a website and e-mail capability, you are not yet competing in the new economy! Nor have you begun to tap the potential of the fastest growing global marketplace. If you already have a website but have failed to properly market and advertise for it, you have no real presence in this vast market and your target customers probably do not even know you exist. Remember, you need both a website and a marketing plan to be competitive on the Internet. We can all take a lesson from companies like UPS, Discovery and ESPN, who have built traffic on their websites and, as a consequence, have reaped great rewards.
It is not expensive for your company to enter cyberspace. A small business account costs $50 to set up and less than $50 per month including e-mail to maintain. A site for a larger company can be custom tailored to yield the most profit possible. Solutions range from obtaining commercial accounts with service providers to setting up an Internet server inside your company.
Marketing your company's website begins by listing it with hundreds of search engines and directories worldwide. If you do not have a lot of money, you can do this yourself. Go to all the search engines you want to be listed with and fill out their add URL sheet. The more listings you have, the more traffic you will generate. This is absolutely essential if you want people to find your site.
If you have a larger budget, make sure you are listed with all the search engines and then add targeted marketing toy our Internet marketing strategy. Press releases, banner ads, what's hot listings and specific newsgroups should be used together to attract your customers to your virtual place of business. A good advertising agency that has experience with the Internet should be consulted to help you create these banner ads and choose the sites that are best suited for your targeted campaign.
Green Dot Online Advertising & Internet Marketing
5400 NE 4th Court, Studio 3A
Miami, FL 33137